Import Klaviyo campaign and flows metrics data to send more tailored SMS campaigns. Create dual SMS and/or email modals with a Klaviyo CTA to build your list. Features:
- Subscribe consumers to Klaviyo via a Voyage modal
Segment one-time campaigns based on Klaviyo user metrics in email Campaigns and Flows such as “has received”/ “has opened” / “has clicked on” campaign”
Pull in Klaviyo lists as Voyage segmentation attributes
Considerations when using the Klaviyo integration
One of the pivotal challenges regarding the interplay between email and SMS is identity matching. At the top of funnel, depending on your mobile list building approach, you often do not have both email and phone number (required for SMS) for any given consumer. In this way, the email / SMS integration is limited by the depth of identity data you have. When a brand has both email and phone number data, email and SMS data can be leveraged in segmentation and as trigger events for drips.
Here is a short video for how to set it up: